Twitter is a source of shopping information for major online sales for Thais, according to a study by Statista. (Bangkok Post photo)
Twitter has become a source of shopping information for major online sales days such as the upcoming Singles Day on Nov 11.
A study by Statista found US$3.53 trillion was spent on e-commerce worldwide in 2019, while data from MediaRadar found e-commerce ad spending jumped from $4.8 million to $9.6 million during the pandemic.
In Thailand, the e-commerce and mobile commerce market combined is valued at $39.8 billion.
During Covid-19, while shopping malls in Thailand were closed and lockdowns were in force, there was a dramatic shift by consumers to shopping online.
With online shopping an important part of daily lives, brands are investing to better understand what consumers…
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