Thailand’s Japan Expo organizer urges J-pop to look outward

TOKYO — Japan’s entertainment industry should put more effort into developing the overseas market, said Yupharet Eakturapakal, founder and CEO of G-Yu Creative, a Bangkok-based promoter of Japanese culture.

“J-pop artists don’t really come to Thailand, even [though] Thai people love to listen to J-pop a lot,” Eakturapakal told Nikkei Asia in an interview on the sidelines of Nikkei’s Future of Asia conference last week. “Japan’s domestic market is very strong … so if they go abroad, maybe they feel like it’s a small market.”