Thailand unveils 5 billion baht plan for tourism growth

Thailand’s Tourism Authority (TAT) has unveiled its 2024 plan to recover tourism revenue to the 2019 level of 3 trillion THB.

The Tourism Authority of Thailand (TAT) has announced its plan for fiscal year 2024 with a budget of $144.2 million, which aims to increase off-peak tourism, boost spending per trip by 7%, and distribute income to a greater number of destinations.

Key Takeaways

• The Tourism Authority of Thailand plans to increase off-peak customers, spending per trip, and distribute income to a wider variety of destinations with a budget of 5 billion THB.
• The TAT hopes to recover tourism revenue to the 2019 level of 3 trillion THB by better distributing tourists to secondary provinces and improving dispersal of tourists from high season to the whole year.
• The TAT plans to build “tourism security” through a four-step development combining public and private sectors, which…