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Wednesday, December 1, 2021

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The following is a press release submitted by WildAid, a non-profit organisation pushing to end illegal wildlife trade. 

In honor of World Wildlife Day, WildAid is launching a series of advertisements highlighting the plight of endangered species, a result of poaching to meet consumer demand for wildlife products such as elephant ivory, rhino horns, shark fin, tiger parts and helmeted hornbill casques. The advertisements released today feature the five species and ask the public to react against wildlife trade by refusing wildlife products and reporting illegal wildlife crime to authorities.

Like many markets, trade in wildlife and wildlife products is shifting online. TRAFFIC’s monitoring of 31 websites and e-commerce platforms in China between 2012 and 2016 found ivory was the most-advertised wildlife product (60%), while rhino horns and associated products were…

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