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Thailand Business News – “Muay Thai Festival 2026: TAT’s Efforts to Promote Thailand’s Iconic Sport Worldwide”

Article Summary:

The Tourism Authority of Thailand (TAT) is set to organize the “Amazing Muay Thai Festival 2026” from February 4-7 at Rajabhakti Park in Hua Hin. This event aims to promote sports tourism and celebrate the rich cultural heritage of Muay Thai.

Festival activities will include professional Muay Thai matches, traditional rituals, and demonstrations showcasing four distinct Muay Thai styles. Attendees can also enjoy local cuisine, shopping opportunities, and live concerts. The event is anticipated to draw over 18,000 visitors and generate approximately 214 million baht in revenue.

A key highlight will occur on February 6, coinciding with National Muay Thai Day, featuring a ceremonial worship event and a tribute performance honoring King Suriyenthrathibodi, a significant historical figure in Muay Thai history. This gathering aims to integrate cultural appreciation with athleticism, making it a unique experience for all participants.

Original Article:

TAT Organizes Muay Thai Festival 2026 to Showcase Muay Thai on the Global Stage

The Tourism Authority of Thailand will host the “Amazing Muay Thai Festival 2026” from February 4-7 in Hua Hin, promoting sports tourism and honoring Muay Thai’s cultural heritage with various events and activities.


Key Points

  • The Tourism Authority of Thailand (TAT) will host the “Amazing Muay Thai Festival 2026” from February 4-7 at Rajabhakti Park, Hua Hin, aiming to promote sports tourism and celebrate Muay Thai as cultural heritage.
  • Activities will include professional matches, traditional rituals, demonstrations, and training in four Muay Thai styles, along with local cuisine, shopping, and concerts. The festival is expected to attract over 18,000 visitors and generate approximately 214 million baht.
  • A highlight on February 6, National Muay Thai Day, will feature a traditional worship ceremony and a large performance honoring King Suriyenthrathibodi, recognized as the…

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