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Thailand Boosts Southern Tourism: TAT Unveils 2026 Expat Travel Fair in Hat Yai to Attract Long-Stay Expats

Article Summary:

The Tourism Authority of Thailand (TAT) is set to boost tourism in Southern Thailand with the launch of the Expat Travel Fair 2026 in Hat Yai. Scheduled from January 30 to February 1, 2026, at Central Hatyai, this event aims to attract long-stay visitors and expatriates, particularly during off-peak travel seasons.

As part of the Go South Campaign, the TAT’s initiative focuses on highlighting lesser-known destinations in the region. This strategy aims to alleviate congestion in popular tourist hotspots and provide a richer, more meaningful travel experience for discerning visitors.

By fostering multi-sector collaboration, the fair seeks to stimulate regional tourism growth while addressing the needs of diverse travelers. The Expat Travel Fair is poised to capture significant interest and encourage the exploration of Southern Thailand’s unique offerings.

Original Article:

Thailand Accelerates Southern Tourism Growth as TAT Launches Expat Travel Fair 2026 in Hat Yai to Capture Long-Stay Expat Demand


Published on
February 2, 2026

As part of its strategy to stimulate tourism in Southern Thailand and target long stay visitors and expatriates and to harness their travel demand in off peak travel periods. The Tourism Authority of Thailand (TAT) has officially announced the Expat Travel Fair 2026 at Hat Yai, to be held at Central Hatyai from 30th January to 1st February 2026.

In alignment with the Go South Campaign, TAT is seeking to promote tourism to the under served areas in the region and offer a respite to the overcrowded tourism hotspots while providing a more meaningful travel experience to the intensive and discerning tourist.

Multi-Sector Collaboration Fuels Regional Tourism Expansion

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