36.1 C
Bangkok
Saturday, April 20, 2024

Thailand betting on dramatic ‘boys’ love’ tourism boom

People attend the Mini Thai Festival in Osaka on June 6, 2022. (Photo from @ThailandinOsaka Twitter account)

TOKYO: Thailand has begun a campaign to attract international tourists, and especially Japanese travellers, using the popularity of homegrown productions of “boys’ love,” or BL dramas, as a drawcard.

At the Mini Thai Festival held in Osaka in early June, two booths were set up by video distributors in the “Thai BL” corner, dragging throngs of people away from street food stalls and an exhibition of the combat sport Muay Thai. The Tourism Authority of Thailand (TAT) handed out pamphlets on Thai BL.

Known in Thailand as “Y series” — a reference to the Japanese “yaoi” fiction that features homoerotic…

Read more…

Latest Articles