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Friday, March 29, 2024

Thai tourism officials aiming for 50% hotel occupancy rate this year

Tourism officials in Thailand have set a target of 50% hotel occupancy this year, in order to revive the tourism sector, following a further easing of restrictions from June 1. According to Yuthasak Supasorn, governor of the Tourism Authority of Thailand, hotel occupancy dropped to 29% during 2020 and then plunged to 14% in 2021. It needs to climb back up to 50% to create more jobs and drive economic recovery.

Yuthasak says that by targeting high-spending tourists, average spend should be about 62,580 baht, similar to the 60,000 baht spend reported during Phuket’s sandbox re-opening scheme and the 77,000 baht reported in the first quarter of the year.

In terms of flights, the load factor needs to be more than 70% of available seats, but is currently only around 50%, compared to the figure recorded in 2019. Yuthasak says an increase in the cabin load factor will encourage airlines…

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