The biggest driver of the Thai e-commerce market is online shopping.
The e-shopping market is expected to grow more than 128 per cent to 120 billion baht in 2025, according to Theca. The e-travel sector comes second, with a projected 29.91 per cent increase to 29 billion baht.
Ranked third is e-transportation and food delivery, which is forecast to rise 22.37 per cent to 18 billion baht.
Kulthirath said Theca’s strategy is to promote eight aspects of e-commerce: Thai e-commerce, fair competition, cross-border e-commerce, women and outreach, empowering Thai online sellers, new software, digital marketing and solutions for SMEs, and e-Commerce and future workforce.
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