Thai officials seek to draw tourists to lesser-known spots

Thai officials are seeking to draw tourists to lesser-known spots in the Land of Smiles.

The Tourism Authority of Thailand (TAT) recently launched a new campaign aimed at promoting Thailand’s lesser-known destinations, NNT reported yesterday.

Dubbed “Amazing Secondary Cities, Must Visit, Must Love,” the campaign aims to highlight the unique cultural heritage of these areas through storytelling, to provide meaningful travel experiences that teach the identity and unique traits of each place.

The focus of the campaign is to encourage travellers to explore the country’s secondary cities and towns, which offer a new and special experience for tourists.

The campaign offers diverse travel experiences that are distinct from one another. These experiences include natural beauty, cultural heritage, and fascinating attractions that the 55 destinations have to…