Organisations in Thailand spent 20.1% more on software in the first half of last year compared to the same period in 2021, underscoring the growing digitalisation efforts in Southeast Asia’s second largest economy.
According to IDC, the growth in software spending in Thailand was driven by organisations seeking to gain momentum or market share by rethinking existing processes and driving efficiency.
“Businesses require tools to overcome challenges and survive in an increasingly competitive world. As a result, Thai enterprises are increasingly relying on more affordable, intelligent, and user-friendly software that allows them to make decisions faster, enhance business outcomes, and achieve sustainable competitive advantage,” said Kavisara Korkong, market analyst at IDC Thailand.
Most of Thailand’s software spending went into applications, where revenues grew to 13.4bn…