TAT urges Q2 global campaign to offset loss

Thailand should accelerate promotional campaigns targeting inbound visitors globally by the second quarter to offset the opportunity loss of 138 billion baht in the first three months, says the Tourism Authority of Thailand (TAT).

TAT governor Yuthasak Supasorn said the agency set a target of 1.2 trillion baht in tourism revenue this year, with the domestic market accounting for 58% and international travellers representing 42%.

But the renewed outbreak has affected the market, particularly domestic travel, which started losing momentum in December, with the average occupancy rate falling to 33.5% that month from 34.8% in November.

The slowdown is expected to last three…