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Wednesday, April 24, 2024

TAT unfazed by giveaways

Despite other nations in Asia launching giveaway campaigns, Thailand is placing an emphasis on improving supply and service quality

A smartphone displays the Pao Tang app showing the ‘We Travel Together’ scheme, which provides eligible users with an accommodation subsidy. The campaign succeeded in stimulating the domestic market, said Mr Suthiphong.

Many countries in Asia recently announced giveaway campaigns to bolster their tourism industry, aiming to drive post-pandemic economic growth.

These include Hong Kong’s giveaway of 500,000 flight tickets to foreign visitors and Taiwan’s proposal to offer a cash incentive worth NT$5,000 (5,633 baht) per person.

Japan and South Korea, perennial favourite…

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