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Friday, April 26, 2024

TAT forecasts tourism revenue of B3tn in 2024

The Tourism Authority of Thailand (TAT) remains confident the industry can garner revenue of 3 trillion baht next year, matching the level of 2019.

Tanes Petsuwan, deputy governor for Asia and the South Pacific at TAT, said the agency is working on new promotional plans for the next fiscal year and expects to finalise its proposal to the new government next month.

The key strategies are intended to promote high-value tourism, meaningful travel and sustainability.

Mr Tanes said the delay in forming a government will not affect its promotional plans for the fourth quarter, even though fiscal 2024 starts in October.

The TAT expected a delay in forming a new government and already started promotional work by using the budget for the current year, he said.

“The TAT is targeting 3…

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