30.2 C
Bangkok
Friday, March 29, 2024

Take a look at the Shopee vs Lazada strategy in the 11.11 festival, the hottest spending day of the year.

Enter a big festival like 11.11, end the year on all platforms and become a popular online shopping festival. until it spreads to activities in front of large retail stores I also started playing. Because people are expected to be actively shopping today.

Let’s take a look back a bit at 11.11 and why brands need to send campaigns to drive spending. “Singles” If crushed a little more, the number 1, the number 4, the new generation of Chinese people see it as “Bored, Lonely, Sad”

Even though we have been spending all year. But at the end of the year, the single group sees that they want to have some time. “Buy yourself something” to the fullest and not feel guilty at all. The festival took place in China in 2009.

Let’s see if The three major e-commerce companies in Thailand have sent any campaigns.

Shopee

Shopee is an ecommerce platform. Headquartered in Singapore It is part of the Sea Group. It was officially launched in Singapore in 2015 and has expanded to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, Philippines and Brazil, providing online shopping and selling services to users in East Asia. South and Taiwan in 2015

Shopee launches in Singapore for the first time It is a mobile-focused social marketplace. Combined into a full marketplace, users can shop and sell products anywhere, anytime. It also supports logistics. and payment platform which facilitates easy online shopping. Safe for sellers and buyers

shortly after Shopee has launched a website to compete in other fast growing ecommerce markets in the region such as Lazada, Tokopedia and AliExpress.

Shopee has made a difference from others by having “Shopee Guarantee” which is a system that suspends payments to sellers until the buyer receives the product To guarantee the safety of online shopping. and build confidence for those who buy

As of 2017, Shopee has been the number one app store download for free on iOS, with more than 180 million products being used by more than 4 million merchants.

In the fourth quarter of 2017, gross merchandise sales (GMV) was $1.6 billion. This is an increase of 206% from the previous year.

LAZADA

Lazada Group (English: Lazada Group) is a global e-commerce company. It was founded by Maximilian Bitner with the support of Rocket Internet in 2012.[5][6] Owned by Alibaba Group in 2014, Lazada Group operates in several countries and raised approximately $647 million. from investments by investor groups such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investments AB Kennewick. and internet rocket

The website launched in March 2012 with a business model selling products to customers from its own warehouse. Later in 2013 it added a marketing model that allowed third-party retailers to sell products through Lazada’s website. which in the market accounted for 65% of sales by the end of 2014

In April 2016, Alibaba Group acquired a controlling stake in Lazada to support Alibaba’s overseas expansion plans.

As of August 2018, Lazada is the largest e-commerce service provider in Southeast Asia. Based on average monthly web traffic.

As of September 2019, Lazada claimed to be the leading ecommerce platform in Southeast Asia with over 50 million annual buyers.

interesting numbers

income

Shopee

2020 : Total revenue 5,812,790,479 million baht, an increase of 192.68%

2019 : Total revenue 1,986,021,185 million baht, an increase of 1,101.49%

2018 : Total revenue 165,296,143 million baht, an increase of 18.27%

web visit

Q4/2020 : 51,242,700 times

Quarter 1/2021 : 51,246,700 times

Quarter 2/2021 : 53,520,000 times

LAZADA

2021 : Total revenue 14,675,291,653 million baht, an increase of 46.58%

2020 : Total revenue 10,011,765,022 million baht, an increase of 6.35%

2019 : Total revenue 9,413,215,643 million baht, an increase of 15.31%

web visit

Q4/2020 : 38,539,000 times

Quarter 1/2021 : 33,240,000 times

Quarter 2/2021 : 32,860,000 times

campaign

Shopee

  • Shopee 11.11 Big Sale, big discount, can’t hold back
  • Launched a world-famous presenter, Jackie Chan.
  • Discount code up to 1,111 baht, code Shopee Mall, discount up to 1,500 baht, free delivery code, minimum 0 baht, code to receive 20% Coins cash back.

Feedback

  • Sales soared to over 11 million pieces within the first five minutes of November 11, and shoppers continued to shop 5.5 times within the first two hours. compared to normal days
  • Products in the beauty and personal care category, with sales of approximately 3.5 million baht in the first 2 hours.
  • The maximum order is about 180,000 baht in the laptop and desktop computer group.
  • Skincare products More than 30,000 pieces have been sold.

LAZADA

campaign

  • Campaign name ‘Lazada 11.11 cheapest in the year One day today’
  • Launching SEVENTEEN Korean presenter in Thailand Mario Maurer, Baifern Pimchanok, Bright Wachirawit and Win Methawin
  • Offer up to 90% discount, which is considered the lowest price of the year.
  • Lazada Bonus gives shoppers a bonus with a 50 baht discount for every 500 baht purchase.
  • Coupon for free delivery all over Thailand. Discount up to 40 baht.
  • Discount coupons from Lazada up to 1,111 baht
  • Discount coupons from stores up to 1,111 baht
  • Discount code from partners up to 1,111 baht

Source: DBD, Brandinside, ipricethailand,

Source

Latest Articles