Taiwanese food chains show interest in Thai market

Taiwanese food and dessert chains see potential for growth in Thailand and the Bangkok Post reports that more than 20 different chains from the Asian country are looking into business opportunities in Thailand.

This source from the Association of Chain and Franchise Promotion Taiwan, who asked to remain anonymous, told the Bangkok Post how conditions in Thailand are becoming increasingly conducive to food chain franchises.

“Thailand has become a country with high opportunities and potential for the development of Taiwanese chain brands…Rapid urbanisation and development have been taking place in Thailand for the past few years and a mature business model of the retail channel has already been formed in major cities.”

The source also describes how the culinary cultures of Taiwan and Thailand are rather similar, describing them both as “catering cultures.” The weather of…