Brands are spening big at this years Super Bowl, America’s biggest sporting event
NEW YORK – Big brands who in recent years have sat out the TV advertising frenzy around the biggest US sporting event — the Super Bowl — are returning in force Sunday and forking out millions for prime spots.
After the bruising politics and pandemic grief that had clouded the American football championship, this year viewers are primed for a good time and offer advertisers a nearly unequalled mass audience.
Budweiser’s clydesdale horses, Arnold Schwarzenegger flogging BMWs as Zeus and a Lay’s potato chips trip down memory lane with comedian Seth Rogan and actor Paul Rudd will all be there.
“The Super Bowl is a completely unique advertising property in that it can reach still 100 million consumers,” said Charles Taylor,…
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