LINE Thailand has revealed information about new tools that will be deployed in 2023 at LINE THAILAND BUSINESS 2022 for marketers and agencies to adapt and create future sales opportunities.
Mr. Norasit Sitthiwetwijit Deputy Chief Operating Officer LINE Thailand Said that today the epidemic crisis has passed. The Thai business sector has made many adjustments to survive and grow continuously. But the challenge is not over. A new round of economic crisis is brewing again and it is a big one. We see the global economic slowdown affecting the Thai economy.
LINE, as the leading digital platform for Thai businesses, has organized the LINE THAILAND BUSINESS 2022 event under the concept of Navigating through the Turbulence with Customer-Centricity. How to make Thai businesses growing against global economic trends Invite experts to come and update the situation that is happening. along with suggesting guidelines for adaptation in order to survive and grow in a counter-trend
Although the tourism business sector, which is the main factor, has not fully recovered until now, Thailand’s annual income per capita (Income per capita) is close to 22,000 US dollars or about 800,000 baht, which is the average income per capita of the country. developed countries as well. At the same time, in terms of competitiveness, LINE sees the rapid adaptation of large Thai entrepreneurs, SMEs and state-owned enterprises. Especially the use of technology to help enhance business efficiency. and reaching people across the country in a way that has never been seen anywhere else in the world.
We strongly believe that with immense potential Thailand will be able to overcome big obstacles. And continue to grow strongly, with LINE aiming to support with continuously evolving business solutions from insights on the needs of Thai people. by Thai developer that truly understands Thai users
The business sector uses LINE more than ever. Divided into using chat to communicate with customers, increasing 75%, increasing traffic by 25%.
The business sector that uses LINE the most divided into
- Retail and eCommerce
- government agency
- Food and beverage business
- financial business
CHAT Commerce, an important intermediary connecting customers with brands
However, brands are using chat commerce as the center of sales. As a result, LINE OA grew by 79% and communication between customers and branch staff (Chat Traffic) also saw a 512% increase in usage. nowThe number of LINE OA on LINE system has exceeded 5.5 million, representing 31% already.
Businesses using LINE OA increased the most.
- Home & Living
- Education
- Health & Beauty
The business that generates the most returns
- Health & Beauty
- Fashion
- Food & Drink
What to see in terms of 2023 data
The issue of data collection is something to keep an eye on because of the PDPA law and public awareness of data retention rights. This forces brands and business owners to be more cautious in how they use their data.
even if allowed But when using it for business or using it for marketing activities, you need to be careful not to intrude and cross the line in terms of privacy.
Persona Targeting Individual targeting to be stored will beMore detailed data collection from 4 behaviors:
- Demographics (Demographic)
- Interest
- Behavior
- Purchase Intent
Collaboration with partners such as Ada, a comprehensive digital marketing service provider in the field of Data Analytics (data analytics) and the use of marketing technology MarTech (Martech) in the region. Asia Pacific Become part of the line (News of the launch of executives in Thailand) and this is the upcoming collaboration.
- get other information Let’s analyze more customer campaigns.
- Get a more detailed overview of the data from using LINE Ads Targeting.
- Affluence Demographic Targeting
- Mobile apps categorized Targeting
- Location Visited Targeting
- Other general information
Outstanding highlights on LINE Official that the brand is open for customers to use.
- You can reserve the queue (Make reservation)
- Confirm reservation
- Send appointment reminders on LINE OA
** Start using Q1/2023
Tools for SMEs to be activated by 2023
In addition, there are also tools for SME businesses that already use LINE OA to update.
My Customer : There will be deep targeting. to stimulate higher sales
- Collecting data through various tools (Data Collection)
- Target Precision
- Automated and timely handling of messages (Automation & Personalization)
MyCRM : Easily Manage Your Brand’s Loyalty Program
- Giving away prizes through the program.
- The membership system can be created from the brand’s LINE OA.
LINE Shopping Ads
- Promote products to customers through LINE Shopping Ads.
- With LINE Tag, customers will know about products on the LINE platform.
- Customers click to view product information on LINE Shopping.
- Customers can pay in LINE Shopping right away.
** The tool will be available Q3/2023.
For any brand and marketer who is interested in using these tools, get ready.
