Srichand reveals sales growth strategy of 30%, aims to prepare for listing in the stock market in 2025

Srichand United Dispensary Revealing success that has stood in the Thai cosmetic industry for more than 74 years, adhering to “quality worth more than the price”, choosing the best for consumers. Does not affect even the cosmetic industry fierce competition continues to grow by more than 30%, representing a value of over 200 million baht

Mr. Rawit Hanutsaha, Chief Executive Officer of Srichand United Dispensary Co., Ltd., said that despite the relatively high growth rate But the competition in the cosmetic industry has new brands coming out continuously. makes us look for other businesses come to strengthen the company because of relying on income from only one group of businesses cannot meet the current business context that is full of uncertainties

Therefore, it is ready to move into the Health, Beauty & Wellness business as the health trend becomes more powerful. and see that in the future people will spend more money on health care which is currently in the process of product research and development Expect to see the first health products hit the market later this year. And set a goal to make the proportion of income from the Health & Wellness group at 30%. and skin care at 70% ready to set goals bring the company to the stock market in 2025 as well

Even breaking a new business line But Srichand is committed to the quality of cosmetic products. This is the source of the SRICHAND Better Than Ever campaign, launching a new formula of SRICHAND Super Coverage, also known as skin-building powder, skin-building foundation.

which is another product that is accepted in the market But at the same time, we think that we want to develop the product to be better than ever. therefore adjusting the formula even further By adding ingredients in the skincare benefit group, it helps protect against radiation. and blue light from mobile phones Ready to adjust the new color scheme to cover the skin color of all users

In addition, Srichand has been proactive in both online and offline strategies. according to different target groups to bring the Srichand brand to be the Top of Mind in the minds of customers ready to recommend and come back to buy again regularly