South Korea’s Mom’s Touch to open its first shop in Thailand this year

South Korea’s homegrown burger chain operator Mom’s Touch will make an inroad into Thailand under a master franchise deal with the Southeast Asian country’s largest entertainment firm RS Group. It plans to open total six franchise outlets in the country within this year to enhance its footing in the country that will serve as its gateway to other neighboring ASEAN countries. Thailand is the company’s second overseas market after the U.S., and it pledges to advance into at least five other nations in Southeast Asia by the end of the year.

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