A tourist takes pictures of a food stall on Yaowarat Road on Sunday. (Photo: Varuth Hirunyatheb)
Prime Minister Prayut Chan-o-cha has issued a new soft power policy for tourism agencies to promote Thai culture as part of efforts to attract international visitors.
Government spokesman Anucha Burapachaisri said on Wednesday the PM’s policy focuses on the 5Fs — food, film, fashion, fighting and festivals.
For food, the government will announce 2023 as the Year of Thai Gastronomy, Mr Anucha said. The government wants its agencies, including the Tourism Authority of Thailand, to promote walking streets and food fairs.
On film, the government aims to promote tourism routes based on film shooting locations across the country, he…
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