We are Social reveals that the behavior of using social media in Thailand compared to the world has grown many times higher. Overall, global social media use grew 58.4%, an increase of only 10.1%, while in Thailand, social media use was as high as 81.2%, but compared to countries in the SEA region, it was not much different.
Thai people still have an average daily usage rate of social media. 2.59 hours Globally, the usage was 2.27 hours, Nigeria was 4.07 hours and the Philippines was 4.06 hours.
on the side ofMost usage behaviors are related to communication and lifestyle. That’s because humans are still social creatures who like to communicate and find information that interests them. From the picture above, it can be clearly seen that in addition to the matter of communication. Shopping or social commerce has also become a part of people’s interest.
Marketers and brands need to provide information. It presents an interesting aspect of the brand and communicates it on the spot. It will increase your chances of being remembered, reaching and generating interest. as well as expanding the opportunity to order more conveniently Because if your brand is always interesting and has a good image online. That’s a good thing when consumers think and buy your brand first.
Of course, Facebook, Youtube, Instagram and TikTok still dominate as the most popular platforms around the world. This brings the number of users to 2,910 million, 2,562 million, 1,478 million and 1 billion respectively, while WhatsApp, WeChat and Facebook Messenger are chat platforms. It has an equally high number of usage.
On the platform that people spend the most time on, YouTube has an average viewership of 23.7 hours per month. It can be said that people watch almost all day. On Facebook and TikTok, people spend the same amount of time, 19.6 hours per month. This may be because Youtube often has content that is longer than 5 minutes on average, and if the content is interesting, people will. Watch till the end causing some channels to produce 1-2 hours long content, it can still fascinate the audience well
However, the more social media dominates the city, the more Massive influencer tracking trend online It is still a trend that people are only interested in. The types of influencers that people are most interested in first are friends, close friends or people we know. will come first Even if the number of followers is not high But people who like or follow the page will trust and use the services that this group of people review the most.
Followed by celebrities, celebrities, actors, page meme, singers, musicians, TV shows respectively. Brands, products or services that create good and interesting content also rank among the people who are constantly following online. including specialists in various fields It is considered another type of influencer that people are interested in. Maybe because it’s reliable Provide comprehensive information Including the reason and the credibility of the group of doctors, nurses, experts, guru in various fields quickly sprung up like a mushroom
Finally, many trends that have been summarized to show that these data Marketers and brands who follow the news are already well aware and understand this information. But to summarize the overall picture of the year It makes it clear that this year’s marketing strategy and the years to come will be clearer. And what will be a bright way for the brand to move forward?
Source: Wearesocial, day-to-day marketing
