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Social media gets splurge season ready

Social media gets splurge season ready

Pandemic pivots shopping habits

Facebook is among social media giants gearing up for social commerce for the festive shopping season in Thailand. (Bangkok Post photo)

Social media giants Facebook, Instagram and Twitter are gearing up for social commerce, a flourishing 61.9-billion-baht segment in Thailand, for the festive shopping season, starting with the 11.11 mega-sales event.

Social commerce accounted for 38% of Thailand’s e-commerce market value of 163 billion baht in 2019, according to price comparison website Priceza.

In Thailand, about 60 million people accessed Facebook each month in the third quarter. Twitter has 12 million users in the country, according to Media Intelligence (MI), a media planning and…

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