There was intense competition in various industries. As every brand is vying for 71% of consumers spending time on social media and their expectations are higher. This makes creating a brand image need to stand out and be more attractive.
If you are having trouble growing your brand through social media. We’ve rounded up the problems and solutions of social media marketing. that are often found from what marketers I’m facing. Let’s leave each other.
- Problem: Slow response, inconsistent content. Forgot to check the flow of people online.
how to fix : Evaluate the best performing posts within the page. to understand that your Page’s followers are What behaviors and what drives the most interactions, such as time, content theme, post type, formatting, focus on content that really reaches followers or possibly collaborating with influencers and brands. To expand your reach and drive more brand mentions.
- Problem: Content is not satisfying. Always compare competitors
Solution : Focus on creating uniqueness Highlights of the brand itself Don’t get caught up in the follower count comparison. Building an engaged follower group is worth more than many.
- Problem: I want the brand to be on every social media. But the platform does not do well.
Solution : whoprioritize What platform would your customers most like to interact with your brand? See the greatest growth opportunity? Most linked to business goals?
- Problem: The social team doesn’t really know the platform.
Solution : data collection usage behavior and various gimmicks on social media It greatly affects the content planning and planning of business goals. If the team can’t create content that helps followers. brand awareness How to create leads It’s even harder to move on. By understanding social media KPIs Highlight relevant metrics that help brands achieve their goals, such as visits, mentions, reach, engagement.
- Problem: No communication between social team and other teams.
Solution : not talking at all Or a small discussion between the content team on social media and other teams. As a result, content on social media may not be outstanding. Not linked, so there should be representatives between teams. or a central communication channel to work together smoothly and evaluate the results after the content release to see how much results It is a communication between each other that will help create better sales opportunities.
- Problem: Tons of content, no joke, creating a trend for the brand to be recognized.
Solution: Use Social listening tools to see what people are talking about online. Or see which currents that influencers use and create good flows. to follow trends and drive engagement with other brands to be remembered But if there are a lot of people playing I have to be careful not to get dirty. Or online people feel that we are late until we miss the train.
- Problem : Slow to respond to chat and solve problems. affect the brand
Solution : Good things come late Bad things go fast It’s still a concept that brands need to consider to keep up with the trends that should be answered how to claim A white paper may be created to provide guidance on how to answer questions or how to deal with incidents and to learn about common problems and concerns. to prepare an appropriate response. reduce the spread of problems
Source: sproutsocial.com
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