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Wednesday, April 24, 2024

Smartphone sales set to struggle in 2022

Consumers browse products on display at this year’s Mobile Expo, held during May 12-15 at Bitec Bang Na, Bangkok.

Thailand’s smartphone market is expected to experience flat growth or even decline this year due to the economic slump and a weaker baht, but flagship 5G smartphones, loans and trade-in programmes could help prop up the segment, according to IT product distributors.

“A sluggish economy, rising inflation and a weaker baht are taking a toll on demand for smartphones, particularly in the second quarter, which saw a contraction of 15% year-on-year,” Narathip Wirunechatapant, chief executive of Jaymart Mobile, the IT retail arm of Jay Mart Plc, told the Bangkok Post.

He said the company’s IT retail business managed to…

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