‘Sizzler’ launches the system “LOYALTY PROGRAM E-MEMBER” hoping to attract old customers to form new customers for better service.

Sizzler launches “Loyalty Program E-Member”, an online point collection system via Line Official Account @SizzlerThai, to allow customers to collect points to redeem for many special privileges from spending. It is expected that during the months of March – May 2022 there will be sales growth of at least 30%, which will see the image of returning to eat in the restaurant with the same bustling.

Kreethakon Siriat, general manager of SLRT Company Limited, a subsidiary of The Minor Food Group Public Company Limited, a service provider of restaurants under the Sizzler brand, said that since the beginning of 2022, Sizzler has continued to grow The success factor comes from the purchasing power of consumers who have begun to recover from the Covid-19 situation.

coupled with the present There are more people who are vaccinated. from changing the behavior of consumers who understand the situation and have more ways to take care of yourself Including the need to change the atmosphere through eating out, causing ‘Sizzler’ to increase sales during January – February by 44% from the same time last year.

In this regard, Sizzler has a total customer base of more than 7-8 million, of which the existing membership system with more than 5-6 hundred thousand is the group that wants to attract into this new member system. in order to maintain the benefits for them to remain loyal customers

The behavior of this group of people is a group of working people with families in the age range of 30-40 years, which they are already regular fans of the shop. But they don’t use our membership system much. Therefore, we try to attract as many customers both old and new as possible. when we have a lot of data It will design services to meet the customer’s needs more.

Members will receive 1 reward point from every 25 baht spent after discount. To redeem many privileges In addition, members of all levels will also receive special discount coupons every Tuesday and Thursday, birthday gifts worth 129 baht, truffle fries worth 79 baht, etc. according to the conditions specified by the company. Members can register via Line Official Account @SizzlerThai.

For Gold (Gold) and Diamond (Diamond) members also receive additional benefits from the above privileges. You will receive a 10% discount for 1 year and receive a Combination Platter worth 419 baht for free! in the month of birth as well

for old members who are members before 17 January 2022 via Sizzler has given additional privileges From today until May 31, 2022, just register via Line Official Account @SizzlerThai.

• Green members are upgraded to Gold members with free 100 bonus points
• Gold members are upgraded to Diamond members with free 200 bonus points
• Diamond members receive 1 year renewal free, 200 bonus points plus a special gift from Sizzler worth 199 baht.