SiteMinder report reveals Thai hotel bookings hit second stage plateau –

A new report by SiteMinder, the global hotel industry’s leading guest acquisition platform, reveals that five stages lay ahead of the world’s almost one million accommodation providers until their booking cycle resets into a different normal. From Booming to Privilege: The New Realities for a Hotel Industry in Need of a Reset is SiteMinder’s six-month study of the latest behaviours and preferences of travellers, which concludes that the Five Stages of the Hotel Booking Reset are domestic acceleration, plateauing, flux, embracing, and international acceleration.

According to the five stages, Thailand’s hotel industry is in the second stage of plateauing, following a steep rise in domestic bookings through May and June. They remain stable at around 40 percent of 2019 levels.

SiteMinder’s study draws from the real-time booking data of…