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Monday, February 6, 2023

Shrimp seller pivots to luxury living in Pattaya

Mr Narit, Seafresh’s founder and chief executive of Chartered Square Holding, the developer of Andaz Pattaya Jomtien Beach.

Established in 1982, Seafresh Industry Plc is one of the largest manufacturers and distributors of frozen raw shrimp in Thailand, earning annual revenue of around 7 billion baht.

The family company now aims to start a new chapter in its business story. The Chia-Apar family decided to venture into the hospitality business three years ago, setting out to build a 5.3-billion-baht luxury hotel on a 38-rai plot on Tawanron Beach in Chon Buri, which the owner acquired 20 years ago.

FOCUS ON THE EAST

Narit Chia-Apar, Seafresh’s founder and chief executive of Chartered Square Holding, which is the developer of Andaz…

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