Mr. Kaweewut Temphuwapat, Chief Executive Officer, Purple Ventures Co., Ltd. Said that the beginning of Robin Hood (Robinhood) stems from the determination to help “little people”, whether it be shops, customers and riders, with the main mission of creating a social business model. Robinhood is like a survival way that helps small people survive the COVID-19 crisis.
“We started our business from a food delivery service or Robinhood Food before expanding the scope of services to the travel business with Robinhood Travel, an online travel service. Ready to extend to Robinhood Mart, a service for ordering fresh goods, used items and Robinhood Express, a service for pick-up and delivery of parcels and documents until Robinhood Ride, a ride-hailing service that we bring feedback from both passengers and drivers to develop into new services. to be another option that can meet lifestyles that emphasize more flexibility,” said Mr. Kaweewut.
Ms. Suchanan Tantiwattanawanlop, Head of Ride Business, Purple Ventures Co., Ltd. Said after the situation of COVID-19 begin to unravel People began to return to their normal lives. As a result, the ride-hailing service continues to gain popularity. But at the same time, passengers still have limited options. It’s inevitable that fares are high. As for the driver’s side, there is a problem with high commission deductions. When there is a problem, you cannot contact the Call Center immediately.
“We see an opportunity in the growth of the ride-hailing platform industry in Thailand, with a total market value of about 70 billion baht, and we expect this industry to continue to grow. solve problems Therefore, we have developed and launched Robinhood Ride, a taxi-hailing service through an application that has been legally certified by the Department of Land Transport, ”said Suchanan.
by Robinhood Ride, providing services under the concept “Fair and caring service” to solve the problems of passengers and drivers with 6 highlights as follows:
- fair price
- The driver has good service standards.
- Collect less commissions
- The driver is easy to start work, no need to top up credit before accepting the job.
- Accident insurance during 22.00-04.00
- Call Center 24 hours
For the types of cars that users can call for service in Robinhood Ride, there are a total of 8 types as follows.
- Robinhood Taxi
- Robinhood EV Car electric car
- Robinhood EV Premium Car premium electric car
- Robinhood Car, general car
- Robinhood Premium Car Premium Cars
- Robinhood Lady, general car, woman driver
- Robinhood Premium Lady Premium Car Female Driver
- Robinhood SUV, a large vehicle for people with luggage.
Robinhood currently has a user base of 3.7 million active users, with Robinhood Ride aiming to have an average daily transaction of 12,000 and more than 10,000 vehicles available in the system by the end of 2023. Aiming to be Top 3 of all shuttle service providers within 3 years.
In addition, one Robinhood Ride driver said that Robinhood began accepting drivers since the end of 2022 and the first round of system testing within Robinhood’s team was in late May 2023, while the second round of system testing in late June 2023 occurred. up in the area around the Siam Commercial Bank’s head office Before the actual use of the system in Bangkok on July 18 is the first day, along with giving the user a discount code.
