Survey shows Thais want to save more
Cautious spending, flexible payment and authentic automation are among the key consumer trends to look out for in Thailand this year, according to London-based market research firm Euromonitor International.
The firm defines those who spend cautiously as “budgeteers”.
“Global shocks, inflationary pressures and concerns about an impending global recession continue to impact the cost of living,” Sahiba Puri, senior consultant at Euromonitor, told the Bangkok Post.
“During these uncertain times, budgeteers are expected to pay closer attention to savings and spending.”
She said Euromonitor’s consumer lifestyles survey showed 53% of the Thai respondents indicated that they planned to save more money.
This in line with…