29.2 C
Bangkok
Friday, March 29, 2024

Reveal the top 10 brands that perform the best on social media! in the first half of 2022

Thailand Zocial Awards It is Thailand’s largest social awards event that has been held continuously since 2013. It has been organized to focus on the social industry that plays a part in driving Thailand’s overall economy. and to promote the creative use of social media. by awarding awards to recognize the best social media users in various fields These include the top performing brands in each industry, front and back entertainers, and social influencers. Each award group’s social performance metrics are developed annually with the panel. Qualified consultants to align with rapidly changing social media trends and behaviors. and get the most complete award decision

by Vicesite (Thailand) Co., Ltd. have developed indicators BRAND SCORE Passed the communication benchmark. and brand mentions on social media, or WISESIGHT BRAND METRIC Collaborated with a multidisciplinary panel of advisors to unveil the top 10 best performing brands on social media in the first half of 2022, measuring their communications performance. and brand mention across four channels: Facebook, Instagram, Twitter and YouTube, with focus on two main aspects: 1) quantitative performance metrics and 2) qualitative benchmarks.

Quantitative performance measurement It is determined by the number of followers (Follower) and follower growth, the amount of interest a person has on a brand’s content. (Interaction) and the number of brand mentions on social media (Social Mention)

qualitative performance measurementConsidering the proportion of opinions and brand content forwarding (Comment & Share Ratio), brand content advocacy, brand awareness, brand awareness and engagement. Customer perception of the brand (Sentiment) and the brand’s contentment (Brand Love)

The list of the top 10 brands that performed the best on social media in the first half of 2022 is as follows:

can see other business groups and follow more details at https://thailand.zocialawards.com/2022/half-year and https://www.facebook.com/thailandzocialawards

Source

Latest Articles