Reinventing luxury

At the turn of the 20th century, Omega was one of the first companies to commercialise wristwatches, whose small size embraced feminine wrists.

Based in Bienne, the Swiss brand has been attentive to women’s needs, expressed in its commercial from 1951 stating: In all facets of life, a woman is just as active, sporty, and as busy as a man. Like him, she demands a watch of precision.

Over the years, more options have been developed to serve different personalities and lifestyles.

The diversity of today’s women is represented in the new My Choice campaign featuring black and white portraits as well as videos of its inspiring female ambassadors.

Last month, Zoë Kravitz and So-hee Han joined Nicole…