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Tuesday, April 16, 2024

Rebranding for post-virus tourism

Phuket will reopen to foreign visitors under the Phuket Sandbox scheme from July 1. Photo © Tourism Thailand

Over the past year, Thailand’s tourism industry has been dealt a heavy blow by the Covid-19 pandemic, resulting in millions of lost jobs according to an International Labour Organization report.

Recently, the Tourism Authority of Thailand (TAT) conducted a survey among 1,884 tourism-related operators and found that 34.7% had shut their businesses due to insufficient income. Meanwhile, at least 136 five-star, medium and small-sized hotels are struggling to survive as part of the government’s alternative state quarantine (ASQ) programme.

However, the light at the end of the tunnel seems bright as authorities have already reduced the quarantine period for foreign arrivals. Moreover,…

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