global market trends today As a result, many organizations have to start investing in technology that meets their needs. Choose a platform for collecting data, analyzing and personalizing that is right for your brand. This is considered a future marketing trend. This is in line with Buzzebee’s business model that brings learning machines to help manage and analyze data that will help them reach consumers, competitors and understand the changing situation in social, economic and social behavior. environment This is an important context that can be used in planning strategies more effectively.
Buzzybee has grown from Tech Startup and become the No. 1 leader in CRM Privileges & Loyalty Platform in Thailand with over 90% market share, targeting to be the largest Digital Engagement Platform in Southeast Asia. This is a roadmap for Buzzebees to come to success and grow strong today.
Ms. Nuttanan Chantapariyawat, Director of Sales and Marketing, Buzzebees Company Limited (Buzzebees), said that currently Buzzebees has expanded its business from providing CRM platform development services and providing Privileges to Comprehensive digital customer relationship management In order to better meet the needs of both corporate and small customers (Retail), the service is divided into 3 main parts: 1. Loyalty Program 2. Privileges Management and 3. E-Commerce Service, all back-end systems are linked on Buzzebees Eco-System. which covers all segments of the market such as finance and banking, insurance, consumer products, food and beverage businesses, technology businesses, petroleum businesses, and automobiles. and agribusiness, etc.
apart from that Buzzbee’s platform and services also extend to consumers in all segments. since the mass group Premium Mass group including the luxury group and has been involved with consumers in every rhythm of life and every moment through the platform to collect points through purchases and activities online shopping on the E-Commerce platform or on the brand’s own application, ordering food online delivery, redemption of privileges with the store at the store or through the application, Redemption of Vending Machine and Cashless Payment at Storefront By consumer behavior that is linked to the Buzzebees Eco-System, which is stored in the form of Big Data and with the enormous number of users. This allows for more accurate and efficient in-depth analysis. which is considered the trend of the future
In 2021, amid an extremely challenging situation for entrepreneurs, Buzzebees as a whole continues to grow. It is expected that the operating results in 2021 will have total revenue of 1,250 million baht, growing 35% from the previous year. In addition, Buzzebees has helped drive the business or generate cash flow in the Buzzebees Network. Total value of more than 6,500 million baht. Buzzebees currently has a database of 85 million users on more than 300 platforms, making it possible to understand the behavior of consumers as well. This information can be analyzed for further planning strategies for customers. which includes corporate brands including small SME entrepreneurs more efficiently
One of the new partners in the luxury brand group, Mr. Nuntamalee Bhirombhakdi, Managing Director of Cavallino Motor Company Limited, as the sole importer and distributor of Ferrari cars in Thailand, said, “The company takes care of Super Luxury Brand, which is exclusive in every step, from products, showrooms, complete service centers. including service both before and after the sale Therefore, applications are also very important to meet the customer care model of Customer Service Excellence as it is a platform that can directly reach customers anytime, anywhere. Must be superior and have features that fully meet the needs of car care services for customers.”
while the partner in the Urban Lifestyle Shopping Mall, Mr. Jirat Wattanapatthaset Deputy Executive Director of Gaysorn Village said about the strengths of Gaysorn Village. “We want to enhance the experience of visiting Gaysorn Village for all customers to find something more special than shopping. Every customer will find the Uniquely Gaysorn Experience, a uniquely different shopping experience with its Personalized & Customization concept and Enriched Services, so the experience on the Digital CRM Platform remains the same concept. that focuses on service to customers who hold an exclusive Gaysorn Membership card by providing privileges that are full of taste, good quality and sentimental value which the Buzzy Bees will have to select things To make customers of Gaysorn Village be impressed and feel special according to the concept Personalization by Gaysorn Village believes and trusts Buzzebees As a professional in CRM because the customers of Kasorn Village have always had a good experience.”
Closing with Mr. Michael Chen, Chief Executive Officer of Buzzebees Co., Ltd. concluded that “Buzzy Bees would like to thank all partners for their trust. Our goal is to help partners grow forward. with the perfect Loyalty Platform operation experience. including the marketing expertise and Data Management Platform on Buzzebees systems with a highly secure and systematic back-end linkage from our Gold Member Partnership with Microsoft.”
Buzzebees is confident that it will continue to improve its quality and performance by bringing in machine learning or new technology. to enhance the potential of the platform as well as expanding the Eco-System and Network through services and continually connecting with new partners. To maximize benefits to all partners and to become the largest Digital Engagement Platform in Southeast Asia
