RAiNMaker (Rainmaker) continues the big event with a seminar that brings together Thailand’s leading creators on the same stage under the name “iCreator Conference 2022 Presented by SUPALAI: THE NEXT CHAPTER”. The creator industry is in the midst of a turning point in the world that the new generation has to keep up with.
More than 2,500 people attended the event, including working age, brands, agencies and various leading media. The special thing is that this year there are many students and students interested. It reflects the trend of content and creator work. It is becoming of interest and creating income opportunities for future generations of youngsters.
Mr. Kajorn Jearanaipanich The CEO of The Zero Publishing Company Limited (The Zero Publishing), owner of famous websites such as Mango Zero, Parents One, Thumbsup and RAiNMaker, said during the opening of the iCreator Conference 2022 that this year is a big turning point for the online industry. Both technologies and platforms have changed, the world of CREATORNOMIC or the overview that promotes the Thai creator industry. There are still many parts that need to be developed to be stronger.
“Creatonomic” is a combination of creator and economic when content creation is not just about professional content creators anymore. It is a combination to create possibilities.”
In the past, the ecosystem of content making consisted of Brand/Agency, Content Creator, Audience coexist on what is known as a platform like Facebook, YouTube or Website. But as times change, everything is not the same.
Therefore, in the past 2022, media trading rates on online platforms reached 27 billion baht per year, growing more than 20% per year, while the number of social media users in Thailand 📈 totaled 100 million people across all platforms.
Looking back in 2017, YouTube had just 32 channels with over 1 million subscribers, but in 2022, there were 650 YouTube channels with 1 million subscribers.
these numbers Indicates that the Thai content industry has grown by leaps and bounds. So everything is not the same anymore. which we call it content overlap
Thus, it can be concluded that this is an era of overlapping and blending of content. There is no more separation. This is an important part of the perception of content creation completely.
Including this year is also the year that multichannel creators have been open for more than 5-10 years. The big adjustment is like a new chapter in the creator industry. which the creators and many influencers Each has to step through their own boundaries. to go into a new world of creative content creation and has been accepted by more modern audiences
However, Brand, Agency, Platform, Audience, everyone can switch positions and channels at any time. In the Creatornomic era, in this ecosystem, everyone has to support each other. in a way that can be done by itself Be it government support, ethics, legal, whatever we can do. If we follow the signs of change, we can see the following important trends:
2023 is a year of change. With the emergence of new platforms like TikTok and all the Short Video families, Twitter Community, Facebook Community, many things will change in the next year. until we have to adapt and understand
2023 Golden year of Content Creator because Platforms need Creator to come into their own Platform when YouTube announces to inject money for Creator, both Funding, Revenue, various sponsorships, even Netflix still supports content creation in Country Thai movies, content from Thai directors or producers. as well as a stage for various contests and awards
Everything will change forever And comes with many opportunities waiting. meanwhile What is interesting is that in terms of education When the world changes like this How do we help students learn content making skills? RAiNMaker has launched iCreator Camp to support activities, organize camps for students or new content creators. To support quality creators in the content industry as well
In addition, at the event “iCreator Conference 2022 Presented by SUPALAI: THE NEXT CHAPTER” there are many leading creators. Come up to give knowledge and share many experiences on stage, whether it is Bogie Lion, AUTTA, Singha Wansing, Pa Ted, Fuenglada, Ken Nakarin THE STANDARD, Chong Yok Klang, Lek Kongdej, Film Director, Team Chat nations, etc., to share experiences. and communication techniques in the online world to be successful
Including gathering famous brands that create valuable and memorable online content such as SUPALAI, AIS, SF Cinema and ProPlugin, who will share information that should be known for brand innovators. or have their own brand but want to develop better brand content
There are also world-class platforms such as Meta Thailand (Facebook, Instagram), YouTube, Twitter, TikTok and Lazada that come together to update new trends from successful content creation. Including advice on how to use the platform service to benefit the content making as much as possible
What’s the next chapter in the creator industry? RAINMaker is here to support as many creators as possible. I want this job to be like the beginning of the gathering of people in the profession. To push the Thai creator society to a global level in the future
For those who are interested in updating information and follow up on the next event can be tracked at www.rainmaker.in.th , Facebook Page : RAiNMaker and Twitter @rainmakerth
