A push by corporates to become super app operators like the case of Malaysian-based airline AirAsia casts light on their determination to create ecosystems that could drive down costs and expand customer bases through integrated services, say business pundits.
On Wednesday, AirAsia announced it would acquire Indonesian ride-hailing and payments firm Gojek’s Thailand business, saying the deal is the right move to leverage the know-how of Gojek and integrate it with the stronger brand of AirAsia which is looking to expand into food deliveries and fintech services.
A series of companies are striving to achieve merger and acquisition deals to expand their reach to boost revenue streams as existing businesses run out of steam.
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