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Friday, March 29, 2024

Rabbit provider pushes for card proliferation in 2021

Ms Ratchanee is trying to make Rabbit cards an indelible part of Bangkok life.

The provider of Rabbit multi-purpose cards wants to make its services “sexier” as it expects new card numbers to rebound to 15-20% growth next year, following a drop during the pandemic.

Usually around 2 million Rabbit cards, used as skytrain tickets and top-up cards for buying food, beverages and services, are issued each year. When the pandemic hit Thailand, that figure decreased to 1.5 million.

Over the past nine years, more than 14 million cards have been issued and more than 550 brands have accepted payments through Rabbit cards.

“We will come back to pre-pandemic growth again,” said Ratchanee Saensinchai, managing director of Bangkok Smart Card System, a subsidiary of Bangkok Mass Transit System and the operator of the…

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