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Tuesday, February 7, 2023

Puma hits ground running at 1st flagship store

Ludwig Tsai.

Taking further steps into Thailand’s lifestyle sector, Puma recently opened its first flagship store in Thailand at Siam Center, also unveiling Japanese-American actor Ishikawa Plowden as first brand ambassador.

With the slogan “I’m… But…”, the brand has just debuted a new TV campaign to inspire the next generation to discover themselves quicker and embrace who they are. Ishikawa is featured alongside a group of up-and-coming Gen Z talents, including high school student and NFT artist Napat Assantachai, who sells…

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