Although tigers are a symbol of majesty and power, they are also at great risk of extinction.
Prada is raising awareness of the plight of the tiger in the “Action In The Year Of The Tiger” campaign starring actor/singer Li Yifeng and actress Chun Xia.
Produced in partnership with photographer Liu Song, the images and video depict the Chinese stars moving around an evocative red space. The resulting narrative builds on gestures and direct spontaneous interaction with the viewer.
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