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Thursday, April 25, 2024

Playful new collection

Gucci celebrates the rabbit across its line-up

Men’s loafers with neon
bunny motifs.

Gucci is gearing up for the Lunar New Year with a campaign to present its rabbit-inspired capsule collection.

The film was captured by Max Siedentopf, who conjures a dreamy light of sunrise that heralds the arrival of spring in a fantastical field of flowers. 

A cast of friends serendipitously encounter a colony of rabbits in the colourful blooming landscape. Siedentopf alternates playful moments with more…

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