A 3-5% rise in smartphone prices is likely in the second half this year because of the baht’s depreciation and a supply shortage.(Bangkok Post photo)
A 3-5% rise in smartphone prices is likely in the second half this year because of the baht’s depreciation and a supply shortage, though the market is projected to see double-digit growth this year, says IDC Thailand, a local unit of the global research firm.
“The weaker baht and increased costs due to supply shortages and higher logistics costs mean vendors may increase prices for smartphones by 3-5% in the second half,” said Teerit Paowan, client devices market analyst of IDC Thailand.
The local smartphone market typically has subdued sales…
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