InVent, the corporate venture capital arm of InTouch Holdings, has joined the US$6.5-million Series B funding for Tokyo-based interactive video technology provider Paronym, saying the Japanese startup’s technology could be beneficial to various segments, including e-commerce and advertising.
The funding round was led by Japan Post Capital and NTT DOCOMO Ventures.
The TIG platform, developed by Paronym, allows information to be tagged onto objects in videos so that users can retrieve more than superficial information alone. The technology allows viewers to intuitively understand their interests by touching key points to engage richer information.
TIG service, which was launched in 2018, has been involved in more than 2,000 works of content. It is now available for use…