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Friday, March 29, 2024

Pandemic Boosted Netflix, Other Streaming Players in 2020

The Netflix docudrama series ‘Tiger King’ launched in mid-March just as lockdowns began across the US. (Photo: Netflix)

The past 12 months were billed as the year when a flood of new entrants would force streaming services to wage an all-out war for subscribers. Instead, incumbents and rookies alike feasted on a base of shut-in customers eager for more things to watch.

The largest streaming services are expected to finish 2020 with combined U.S. subscriber numbers more than 50% higher than a year ago, according to a Wall Street Journal analysis of data from market-research firms MoffettNathanson LLC and HarrisX.

They enjoyed a captive audience. The coronavirus pandemic triggered lockdowns that sent millions of Americans home, leaving many people with more time to watch movies and shows from the couch….

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