“OYSHO Opens New Store in Central Park, Bangkok: Discover the Latest Fashion Trends”

OYSHO (Oilcho) Brands of exercise clothing for women that combines design with special techniques For perfect style and practicality for all sports and leisure activities from Spain. Opening the newest branch at Central Park, 2nd floor, pinned on a potential location in the heart of the business district. Reinforcing the growth of Brands in Thailand With a store concept that is warm, modern and perfectly meets the needs of use.

This new branch of OYSHO is located on the 2nd floor of Central Park, one of Bangkok's important business center destinations. Next to Lumphini Park A place for relaxation and exercise for city people. This is the brand's second branch in Thailand. There is a total area of ​​473 square meters and over 373 square meters has been allocated for selling products to create an enjoyable experience throughout the shopping process for everyone.

Design and decoration of the store Starting from the front of the store, it is designed to increase visibility. To enhance the shared experience and impression for shoppers, it consists of a main entrance and side screens. Including a window display for clearly presenting the brand's products and items, with the illuminated OYSHO logo integrated into the wall. It enhances visibility from outside the store and fits in with the overall design space.

In terms of architectural structure and materials, warmth, natural textures and light are key elements. Inside the store, we chose to use porcelain tile floors to match the carefully selected materials. The reception zone stands out with a handcrafted earth-block wall. Reflects the identity of the brand and promotes the image of Athleisure as a trendsetter brand from the first step into the store.

and natural oak wood It is used as the main element surrounding the area. which adds a warm touch While lighting plays an important role in this design, With a specially designed continuous lighting system. Create a warm and friendly contemporary atmosphere. Ready to lead the eye throughout the shopping journey within the store.

The area of ​​the store is divided into 4 main zones, arranged in a clear sequence. To create a good experience in purchasing products

1. Entrance / Newness (Welcome) The first point to welcome visiting shoppers. that stands out with the shop's signature wall

2. Main Room The main zone presents products through newly designed wooden cabinets. Focus on materials and layouts that reflect the brand's DNA to create a smooth shopping experience.

3. Essentials Product display area with wooden railings both independent installation and built-in Gives a feeling of order and cleanliness.

4. Accessories, till and fitting rooms The final zone combines various accessory zones and customer service. with a more spacious fitting room Warm with oak walls Helps create an enjoyable atmosphere while trying on clothes.

The opening of the newest branch this time. It reinforces OYSHO's position as a fashion, fitness and lifestyle brand leader. that combines function and design perfectly and help create an even more positive brand awareness experience for customers.