Ms Nattida and Mr Tanat at a press conference for the Oreo X Blackpink campaign.
Mondelez International (Thailand) Co, the distributor of Oreo cookies, plans to spend 200 million baht to stimulate cookie consumption in Thailand via a collaboration with South Korea’s leading girl group Blackpink in the first three months of this year.
Nattida Anuntnart, the company’s marketing manager for biscuits and meals, said the company joined forces with Blackpink to launch the “Oreo X Blackpink” campaign in Thailand between January and March this year.
The campaign will be launched in seven countries in Southeast Asia and South Korea, starting with Thailand and Indonesia, she said.
The effort aims to promote Oreo cookies to Gen Z and young…
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