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Oja: M&M’s hot ticket to accelerate global expansion
Developed at a cost of Rs 1,200 crore over five years with extensive global inputs, M&M’s all-new Oja tractor range will be sold in India and all over the world.
In 2018-19, a team of 50 engineers from Mahindra’s Farm Equipment Business was assigned on a K2 project in Japan, almost three years after the company acquired a 33 percent stake in Mitsubishi Agriculture Machinery (MAM).
The Indian R&D team, in partnership with MAM, had to develop a modern, versatile lightweight tractor architecture for Mahindra’s global markets.
The engineers from India imbibed Japanese best practices, including the culture by taking part in Sakura Hanami or — the cherry blossom festival, football matches and drum parades. The Indian engineers also went on treks with their Japanese counterparts.
They also travelled around…
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