Ms Mukpim says YouTube believes creators and artists should be able to transform their passion into a business.
YouTube has unveiled new features aimed at enhancing creators’ earnings and customer engagement, while aiming to support ad revenue sharing for content creators on its Shorts platform early next year.
The latest approaches are seen as attempts to stave off its key rival TikTok, which is growing fast.
“YouTube has supported the creator economy by enabling creators to gain money from their content through revenue sharing. Over the past three years, YouTube has paid creators, artists and media companies more than US$50 billion,” said Mukpim Anantachai, head of YouTube partnerships in Thailand and Vietnam.
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