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Thursday, April 18, 2024

No stopping the spectacular

Bvlgari’s CEO Jean-Christophe Babin at the Magnifica event in Milan. Daniele Venturelli

As the Covid-19 pandemic is easing in some places around the world, one city that was among the hardest hit last year is emerging from the desolation in a glittering manner. Earlier this month, Italian jeweller Bvlgari unveiled their latest high jewellery collection Magnifica in Milan, in a spectacular manner nothing short of high-octane lavishness.

Looking at the pictures, it almost seems like a world-class event no different from the times before the pandemic. As a brand that has never been shy of being bold, the glitzy launch event for press, clients and celebrities saw lush dinners at the Bvlgari hotel (with Andrea Bocelli singing for guests), live concerts by the orchestra at La Scala Theater, as…

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