Scientific studies indicate that watching videos about cats increases viewers’ positive feelings. This is in line with the growing trend of raising cats in Thailand due to the COVID-19 situation. For this reason, Nissan Thailand has released a video of cute cats to entertain and smile for Thai consumers creatively through the Nissan Kicks E-Power.
Cat videos have been proven to have significant health benefits, such as increasing their vitality. Increase positive emotions and reduce negative feelings. This is especially important during the coronavirus pandemic, with Thailand (42%) having the third highest number of cat owners in the Asia-Pacific region. and continues to increase because of the covid situation That’s why Nissan has put that consumer insights into the video ‘Kicks loves Cats’ in the #meowapproval concept.
The lead star in the clip is a celeb cat like ‘Khun Manee’ from the page “Khun Manee Ninew” who plays the role of ‘Kickie’, Nong Meow, so selective and stylish. Ms. Manee is especially well-suited for the role as a rare Thai white-haired cat breed. Her personality connects the cat’s innate, meticulous and independent natures with the distinctive character of the Nissan Kicks E-Power. creatively
Isao Sekiguchi, president of Nissan Thailand, said that due to the growing popularity of cats in Thailand, coupled with insights about consumers that Videos about cats make people feel happier. So Nissan was inspired to create a fun video with famous Thai cat celebs. We want to bring smiles to consumers and provide information about the outstanding features of e-POWER. As a cat lover myself, I am a cat lover. The fact that our poor friend cat is so selective and Its high standards make the cat the perfect fit to represent the Nissan Kicks e-POWER offering. The e-POWER technology is ideal for trendsetters. And Kicks’ stylish design includes an electric car-less driving experience. It makes this model ideal for those who like. Distinctive style like no other.
The video clip highlights the unique identity of this car that provides an electric driving experience. without charging including intelligent technology and complete features that meet the lifestyle of working people Such a choice that lives in the city perfectly.
“We aim to showcase the technology and features of the Nissan Kicks e-Power with creative and endearing content. through language and images that are easy to understand And make it more interesting by telling a story from the point of view of “Kicky” the picky cat. This video clip breaks the rules of traditional car clips. that people are familiar with, and Kikki is also a representative of consumers who want the best products and services that are worthwhile and meet their lifestyles,” explains Isao.
In addition, Nissan is also expanding its awareness among cat lovers online. by promoting video clips In fun content on famous cat Facebook pages, for example, the page calls me a cat. Golden fur page, cat-er, cat-face page, etc.
Nissan invites you to smile and enjoy the tumultuous love story of a picky cat with a dating mission PURRFECT MATCH because she holds the motto that ‘Why is it normal? When it’s perfect!’ Follow the full story on Facebook – Nissan or YouTube – Nissan Thailand.
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