NIA makes headway in promoting Thailand’s soft power innovations to the global community through MARTech Startups

BANGKOK, Sept. 19, 2022 /PRNewswire/ — The National Innovation Agency (NIA) continues its efforts in adopting governmental 5F policy (Food, Flim, Fashion, Fighting, Festival) to promote the creative economy and Thailand’s soft power innovations with startups in MARTech (Music, Art, and Recreation). With aims to elevate the potential of the local music, art, and recreational startup community, the NIA set course to utilize the 3 key innovations and technologies: AI, AR/VR, cloud computing, and the blockchain and gear up to revitalize the country’s economy in the post-pandemic era.

Dr. Pun-Arj Chairatana, Executive Director of NIA revealed that: “2021 and 2022 are the years where the word ‘Soft Power’ has become a national buzzword. The…